Ruffles have Rrridges! 2x The Crunch (compared to Ruffles Original Potato Chips). Deep-cut ruffles ridges kettle-cooked to crispy, crunchy perfection with sweet, smoky & savory barbecue flavor. Guaranteed fresh until printed date. fritolay.com. ruffles.com. Facebook: facebook.com/ruffles. Twitter: (at)ruffles. Questions or Comments? 1-800-352-4477. Weekdays 9:00am to 4:30pm CT. Email or chat at fritolay.com. Official chip of the NBA. Want a kick of jalapeno with the flavor of zesty lime? Try Ruffles Lime & Jalapeno flavored chips.