Misc: Kids ages 2+. Naturally friendly. Tastes so delicious. They’ll rush to brush. Prevents cavities. Strengthens enamel. Polishes + brightens. Tastes awesome. Choose friendly thoughtfully formulated with high quality ingredients like xylitol, stevia, and a silica blend that gently polishes teeth. We're serious about being friendly, and about what goes into little mouths. We Had this Wild Idea: let’s make toothpaste with natural ingredients that’s effective, delicious + beautiful. ADA Accepted: American Dental Association. The ADA council on scientific affairs’ acceptance of hello fluoride toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. No dyes. No artificial sweeteners. No preservatives. Free from dyes, artificial sweeteners, preservatives, artificial flavors, microbeads, triclosan, gluten, and saccharin. Now that’s friendly. Learn more + smile more at: helloproducts.com. Choose friendly: www.helloproducts.com. Hello products are leaping bunny certified + vegan. Animal testing isn’t friendly. Goodbye: our toothpaste tubes are BPA-free, + contain no phthalates. Bonus. Printed with soy ink. FSC: Mix. Packaging. (1-855-444-3556). Hello products are made in the friendly USA. Rock on.